Corona has a rich history and authentic Mexican heritage, and we are filing this lawsuit to protect our rights to this iconic brand," a spokesperson for Grupo Modelo told Yahoo Finance in an emailed statement. We never agreed that Constellation could use our Corona name for products such as hard seltzer.
Constellation’s newest product in the US – Corona Hard Seltzer – improperly uses our Corona name for a spiked sparkling water featuring flavors like cherry and blackberry lime. In 2013, we authorized Constellation to use our “Corona” name and trademark in the United States for the sale of Mexican cerveza. “We created the Corona brand in Mexico City over 90 years ago and have carefully cultivated it since that time. Anheuser-Busch kept the rights to Corona and other Modelo-owned brands in Mexico and other international locations. business to Constellation Brands to satisfy regulators. The Mexican arm of Anheuser-Busch filed a lawsuit in mid-February claiming breach of contract on the use of Corona on a non-beer product.Īs part of Anheuser-Busch's acquisition of Grupo Modelo in 2013, it sold Grupo Modelo's U.S. The company has recently launched new flavors and plans to spend millions this year to market the brand in the red-hot hard seltzer space.īut Anheuser-Busch is trying to squash those efforts just as it tries to gain traction with the new Bud Light hard seltzer. Constellation Brands launched Corona hard seltzer last year and has quickly gained 3% market share, according to data from Guggenheim analyst Lauren Grandet.
(Photo by Smith Collection/Gado/Getty Images)Īt stake is the future of Corona hard seltzer. The alcohol percentage of seltzers currently available in the Australian market range from 3.5 up to 8.
Close-up of packages of Corona brand hard seltzer, an alcoholic seltzer water drink, on store shelves in San Ramon, California, July, 2020. Once pure alcohol is watered down to 60 it can then be considered Vodka.
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